ADA. Mindful Living celebrates its successful launch at the ADA Apartment Vienna

On Monday, 2 October, we celebrated our brand relaunch with a unique opening event at the Filmquartier Vienna, marking our transformation from a simple furniture manufacturer to a champion of slow living. In addition to numerous guests of honour, approximately 60 journalists, bloggers and influencers were invited from Austria, Germany and Hungary to the ADA Apartment.

Our opening event in the ADA Apartment offered guests the opportunity to experience the new “ADA. Mindful Living” brand up close. Margot Wisiak, CMO of ADA, welcomed the attendees and gave insights into the stylishly furnished apartment – an oasis of calm and serenity in the midst of a hectic world. “After a long day at work, stressful deadlines, lots of appointments and a traffic jam after work, all you want to do is get home – to a place where all is right with the world. This is exactly the feeling we want to convey with our new brand and our furniture”, said Wisiak.

The rooms of the apartment were designed during an influencer challenge on the weekend before the opening day. Three influencers had one day each to design a room in the ADA Apartment. Vanessa/@mrs.homeweiss created a cosy living room in natural chic style with the NOVARA seating group as the centrepiece, paying particular attention to small details and the right accessories to match. In the bedroom, Chris/@chrisfluence perfectly staged the DEMADRA bed with his “mid century modern & design classic” style. With floor-length curtains, deliberately chosen colour accents and room scents, his aim was to tie in all the senses, thereby conjuring up a cosy atmosphere in the room. Izabella & Lennart/@Gruenderzeit_zeit allured visitors to take a seat at the INA dining area. With a natural colour palette of green, brown and beige, they transformed the dining room into a true haven of relaxation.

Visitors were given a foretaste of Mindful Living – and what to expect over the next few days at the ADA Apartment – with the Feel Good Yoga session, pianist Albert Mair and the DIY station with @menawox. The evening came to an end with the atmospheric backdrop of a wine tasting with the theme “Journey through Austria”.

From 4 to 8 October, the ADA Apartment Vienna is offering a highly varied programme with workshops and furniture that invite visitors to slow down the pace of everyday life:

  • Wednesday, 04/10: Art Night – Take up your brush
  • Thursday, 05/10: Full-body Pilates with Train & Tone, exclusive pop-up store and self-care reading with Christl Clear
  • Friday, 06/10: Bootylicious Pilates session, vintage market with influencers and after-work party with wine tasting
  • Saturday, 07/10: Organising workshop with Isabella Franke and party time with DJ Anna Ullrich
  • Sunday, 08/10: DIY workshop with menawox and family afternoon with children’s programme

More information at