{"id":13983,"date":"2023-08-22T15:34:22","date_gmt":"2023-08-22T13:34:22","guid":{"rendered":"https:\/\/www.ada.at\/the-company\/"},"modified":"2024-02-26T14:23:50","modified_gmt":"2024-02-26T13:23:50","slug":"the-company","status":"publish","type":"page","link":"https:\/\/www.ada.at\/en\/the-company\/","title":{"rendered":"The Company"},"content":{"rendered":"

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ADA – A legendary story<\/h1><\/div>

A small town in Styria nestled in a landscape replete with rolling hills and apple trees \u2013 this is the birthplace of ADA. Founded by a man who could read the signs of the future and had good ideas, as well as the good fortune that his family was enthusiastic about helping make them a reality. Here we tell the legendary story of ADA \u2013 a story with surprising twists and turns.<\/p>\n

ADA was founded in 1957 by Alois Derler in the Austrian town of Anger near Weiz. The name of the company is made up of the first letters of his name and his hometown. There is a legend about this that is probably true: a businessman who was a friend of the family said once during a visit that a successful brand needs a striking name. The topic was discussed over lunch, after which the businessman dozed under a pear tree in the Derler family\u2019s garden. Or it may have been an apple tree. Suddenly he sat up and shouted: ADA! For Alois Derler in Anger! So it came to pass, and in no time we were right in the middle of the success story of today\u2019s largest upholstered furniture manufacturer in Austria.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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<\/span>1900<\/span><\/div>
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<\/span>1930<\/span><\/div>
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<\/span>1957<\/span><\/div>
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<\/span>1970<\/span><\/div>
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<\/span>1992<\/span><\/div>
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<\/span>2023<\/span><\/div>
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1900<\/h3>\n
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How everything began<\/h4>\n

If we're being super precise, the story actually begins much earlier, around the turn of the century: In 1900, Karl Derler, Alois's father, founded a rope-making company. They produced hemp ropes, threads, cords, twines, and seagrass \u2013 among other things for mattress manufacturers. Over time, however, the demand for ropes declined, and the small company, into which Alois had already stepped, had to come up with something new. Once again, fate intervened for the Derler family, as another legend from the company's history tells: When Alois was delivering ropes as usual, he was asked by said merchant if he could not also produce finished mattresses. That moment marked the birth of ADA.<\/p>\n <\/div>\n \n <\/div>\n

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1930<\/h3>\n
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Key Figures at ADA<\/h4>\n

Every good story is shaped by the people involved \u2013 and the same holds true for ADA. The company's narrative is filled with interesting personalities: In addition to Alois, the founder, his son Oskar and Oskar's wife Ingeborg, a master ropemaker, contributed to the company's success. They were also visionary and courageous, as well as skilled craftsmen and financially savvy. They enthusiastically dove into the production of mattresses, executed all manufacturing steps, and upon completion, even handled deliveries themselves. When the company's sole vehicle was in use, mattresses were transported to the Anger train station in Weiz using a bicycle trailer.<\/p>\n <\/div>\n \n <\/div>\n

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1957<\/h3>\n
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Why the Rise Was Steep<\/h4>\n

Alois and Oskar Derler led their company together for many years \u2013 and very successfully at that. Their business thrived, and the product range expanded rapidly. In addition to mattresses, beds, and sofas were added, and an elephant emerged in ADA's corporate design: a symbol of the brand's strength, as well as the durability and longevity of its furniture. This remains true to this day. ADA's furniture can accompany you for many years, as they are produced with high quality and entirely in Europe.<\/p>\n <\/div>\n \n <\/div>\n

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1970<\/h3>\n
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What Made ADA Successful<\/h4>\n

When Alois Derler, the founder of ADA, passed away, two more successful individuals joined the management board alongside his son Oskar: Heinz Derler, a cousin of Oskar, and Alois Nie\u00dfl, who came from production and brought a wealth of craftsmanship knowledge. To this day, we produce all furniture ourselves and carry out 98% of the manufacturing steps. What began out of necessity has now become a huge advantage: The craftsmanship tradition perfected since 1957 serves as the basis for the distinctive comfort of ADA. This led us to become the largest upholstered furniture producer in Austria.<\/p>\n <\/div>\n \n <\/div>\n

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1992<\/h3>\n
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We've Reinvented Ourselves<\/h4>\n

ADA evolved into a major player in European furniture production and a versatile all-rounder. Popular brands like BIRKENSTOCK, JOOP!, and Tom Tailor continue to have their furniture manufactured by us. However, as sometimes happens, amidst this flexibility, we overlooked developing a clear style and positioning ADA as a brand. This led us to undergo a process of reinvention. Now, we know exactly what we truly, truly want: to produce high-quality furniture that offers you tranquility and ample opportunities for relaxation, serving as a declaration of love to your home. By the way, we firmly believe that those who can truly unwind at home get more out of life.<\/p>\n <\/div>\n \n <\/div>\n

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2023<\/h3>\n
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ADA. Mindful living<\/h4>\n

As is the case with legendary stories, they always unveil a new chapter \u2013 and the same applies to us. Today, ADA crafts furniture for Mindful Living. They bring harmony into your home, allow you to breathe, and undoubtedly leave a lasting impression. Our furniture epitomizes distinctive comfort and longevity. They are crafted with high quality, entirely in Europe, and can accompany you for many years. This is ensured by their timeless forms, tranquil colors, and numerous functions that adapt to your life phases. Naturally, ADA's furniture also meets the highest standards for healthy living. You can feel it, and numerous quality seals are the official proof of this commitment.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div><\/div>\n

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Our locations at a glance<\/h2><\/div>

We are one of Europe\u2019s leading manufacturers of upholstered furniture, beds, mattresses and slatted bases. Precision, care and attention to detail are our strengths and a guarantee for high-quality, functionally sophisticated premium furniture produced 100% in Europe.<\/p>\n<\/div><\/div><\/div>

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